There may be reasons beyond the Cheetos buzz for Applebee’s to add the new menu items, which are limited-time offerings.
(Applebee’s officials assured me there isn’t a chainwide celery shortage, however.) I suppose you could offset some of your guilt by munching on the celery sticks that come with the wings, but my local Applebee’s failed to include them with my order, saying the stalks were out of stock.
#Cosmic wings near me full
(In markets outside New York City, pricing can be as low as $9.99.) And trust me, for the sake of your waistline, you really don’t want to consume a full order, which packs 1,150 calories (and that’s before you start dipping the wings into the provided bleu-cheese or ranch sauce). The items also represent a relatively good value: I paid $12.99 for an order of 10, which is easily shareable as an appetizer. The Flamin’ Hot ones have the requisite kick, though I actually wish they were as spicy as their admittedly unnatural deep-red color suggests. These are Applebee’s fairly meaty tenders - need I remind you, there’s no such thing as a boneless “wing” - with a sauce that has the cheesy zest of, yes, Cheetos (and some added crunch by way of actual Cheetos pieces). I ordered the wings earlier this week to be delivered to my New York City home and found they fulfilled their essential promise. “It’s ‘the Red Bull of snack foods.’ ” - Thomas Donohoe, marketing consultant, on Cheetos (To wit: I’m not a fan of “celebrity meal” promotions, a la the recent McDonald’s/Saweetie one.) But I have to say this: Those Cheetos boneless wings are pretty tasty. Normally, I might be cynical about a restaurant chain’s efforts to suddenly make inroads with a cooler crowd. It’s “the Red Bull of snack foods,” says Thomas Donohoe, a veteran marketing consultant. In other words, Cheetos, which is part of PepsiCo’sįrito-Lay division, has something Applebee’s lacks. It’s more of a suburban-minded, take-your-family-for-a-simple-dinner place, as exemplified by how it was portrayed, with mocking affection, in the Will Ferrell comedy “Talladega Nights.” There’s also the Walker Hayes recent song, “Fancy Like,” which makes the very point of celebrating Applebee’s as, well, un-fancy.Ĭheetos, on the other hand, has about as much street cred as a snack food can, especially for its Flamin’ Hot version, which has been celebrated in rap songs, TikTok videos and even clothing items. Applebee’s may have its share of fans: It ranks among the top 25 restaurant chains in the U.S., according to the annual survey by market researcher Technomic, and has enjoyed robust sales of late, including a solid third quarter, as it emerges from the darkest days of the pandemic.īut I’d hardly call Applebee’s a brand with a cutting-edge or even contemporary sensibility. I couldn’t help but think the latter idea had to be foremost in the minds of executives with Dine Brands Rowe, chief executive of Fransmart, a franchise-development company that works with restaurants.Īnd, in a broader sense, the chain can attach some of the snack-category buzz to its own identity. The idea, restaurant-industry experts say, is simple: By partnering with a snack-food brand, particularly a highly popular or buzzworthy one, a dining chain can potentially entice some of that brand’s fan base to eat at one of its locations.
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